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Twitter Set To Rebrand As X, Elon Musk Reveals

Twitter Set To Rebrand As X, Elon Musk Reveals

Elon Musk has unveiled a rebranding of Twitter with a large X logo.

The billionaire and his company’s chief executive Linda Yaccarino appeared to confirm the change by posting pictures of the icon beamed on the side of its headquarters in San Francisco, California.

“Lights. Camera. X!” Ms Yaccarino wrote, before the X replaced the recognizable bird logo on Twitter’s website.

It comes after the world’s richest man spent the weekend teasing an imminent rebranding of the social media platform he bought last October for $44bn (£38bn).

The official company name, Twitter Inc, had already been changed to X Corp back in April.

He has previously compared his plan with China’s WeChat, which combines familiar features like messaging, payments, a marketplace, and public posts into one place.

Ms Yaccarino appeared to confirm that was the strategy on Sunday.

“X is the future of unlimited interactivity,” she said, centred on “audio, video, messaging, payments/banking” and “powered by AI”.

Musk launched his own artificial intelligence start-up earlier this year, dubbed xAI, which would work with his existing companies – including Tesla and Twitter.

Twitter under Elon Musk

The rebranding of Twitter marks the biggest change to the platform since Musk began his tumultuous tenure.

Among the changes have been sacking thousands of staff, locking verification checkmarks behind a paywall, reinstating banned accounts like those of Andrew Tate and Donald Trump, and applying reading limits.

His loose stance on moderation has contributed to Twitter losing almost half of its advertising revenue since he purchased the company. Musk revealed last week the firm wasn’t profitable and was in “heavy debt”.

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